Marketing Managers ·  Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.



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Occupational Tasks ·  Develop pricing strategies, balancing firm objectives and customer satisfaction.
· Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
· Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
· Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
· Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
· Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
· Consult with product development personnel on product specifications such as design, color, and packaging.
· Compile lists describing product or service offerings.
· Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
· Select products and accessories to be displayed at trade or special production shows.
· Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
· Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.


Educational Requirements: ·  Bachelor's or higher plus work experience


Occupational Skill Set
Skill Relevance
·  Critical Thinking 94%
·  Reading Comprehension 93%
·  Coordination 92%
·  Active Learning 92%
·  Speaking 91%
·  Writing 91%
·  Judgment and Decision Making 89%
·  Time Management 88%
·  Negotiation 87%
·  Persuasion 87%