MERIC NEWS LETTER

Valentine's Day Forecast Spending & Fun Facts

Valentine's Day will be celebrated by 54.8% of consumers across the nation. Midwest consumers are estimated to spend $114.89 with the national average reaching $146.84. Retail sales for Valentine's Day in the U.S. is expected to total $19.7 billion. According to the National Retail Federation (NRF), this Valentine's Day couples are eager to spoil their loved ones with jewelry, candy, flowers and a special night out. MERIC has put together some fun facts and figures about this holiday to share with your loved ones.

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Fun Facts

496 A.D.
The year Pope Gelasius declared February 14th as Valentine's Day.

Esther Howland
The American who first began to mass-produce Valentine's Day cards in the 1840s.

Janet Dailey
The number one Romance novelist in the world lives in Branson, Missouri.

St. Louis, Mo
OpenTable magazine ranked St. Louis,Mo #9 in Most Romantic Cities in the nation in 2016.

40
The estimated number of chocolate and non-chocolate candy manufacturers in Missouri in 2015.

814
The estimated number workers employed in the chocolate and non-chocolate manufacturing businesses in 2015

Cherry MashCherry Mash
The third oldest candy bar in the nation is manufactured in St. Joseph, Mo by the Chase Candy Company. The company began making candy in 1876.

Rosebud, Missouri

Missouri's most romantic-sounding city.

24.3
The number of pounds of candy consumed by each person per year in the Nation.

Candy

The number one gift Midwesterners plan to give on Valentine's Day in 2016
.

4.4 Billion
The estimated amount that will be spent nationally for 2016 Valentine's Day jewelry purchases.

$29.86
The average amount Midwesterners plan to spend on an evening out with their loved one on Valentine's Day
.

1.9 Billion
The estimated amount that will be spent nationally for 2015 Valentine's Day flower purchases.


       Midwest Valentine's Day Spending Forecast


NRF’s Prosper Insights and Analytics Survey reported that Midwest consumers are planning to $114.89 slightly less than last year but 17% increase from 2008. Midwest consumers, which include Missouri, plan to purchase traditional items for Valentine's Day, such as a candy (50.0%), greeting cards (49.0%), an evening out (39.0%), flowers (36.5%), clothing (17.4%), jewelry (17.0%) and gift card/certificate (16.3%).

What Midest Consumers Plan to Give on Valentine's Day 2013 Chart

                  *The sum of the totals may be greater than 100

Midwest consumers plan to spend the majority of their Valentine's Day budget on their spouse or significant other ($76.37). Midwesterners will also spend on other family members ($20.23), children's classmates ($5.55), Friends ($4.44), pets ($3.34), and co-workers ($3.07).

2013 Midwest Valentine's Day Spending Per Person Chart

 

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Source: National Retail Federation, Prosper Insights & Analytics,
InfoUSA, US Census Bureau
http://www.cherrymash.com/candy/cherry-mash/

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