Valentine's Day Forecast Spending & Fun Facts
Valentine's Day will be celebrated by 54.8% of consumers across the nation. Midwest consumers are estimated to spend $114.89 with the national average reaching $146.84. Retail sales for Valentine's Day in the U.S. is expected to total $19.7 billion. According to the National Retail Federation (NRF), this Valentine's Day couples are eager to spoil their loved ones with jewelry, candy, flowers and a special night out. MERIC has put together some fun facts and figures about this holiday to share with your loved ones.
St. Louis, Mo
*The sum of the totals may be greater than 100
Midwest consumers plan to spend the majority of their Valentine's Day budget on their spouse or significant other ($76.37). Midwesterners will also spend on other family members ($20.23), children's classmates ($5.55), Friends ($4.44), pets ($3.34), and co-workers ($3.07).
Source: National Retail Federation, Prosper Insights & Analytics,
InfoUSA, US Census Bureau
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