MERIC NEWS LETTER


Twelve Days of Christmas Price
Index Tops $100K

For the 28th year, PNC Wealth Management has released its Christmas Price Index, a whimsical look at the cost of the gifts in the classic Holiday song, "The Twelve Days of Christmas". The most generous True Love's cost of Christmas, based on repeating all the song's verses, is up over $100,000 for the first time due to the spike in cost of partridges, pear trees and turtle doves, rising $823.80 from last year.

A more frugal True Love who only buys the song's gifts once can get by with spending $24,263.18 in 2011 – still a 3.5 percent increase over last year. With the exception of the recession in 2000 – 2001, prices have been steadily climbing since 1995.  This rise largely mirrors the Consumer Price Index; the most widely used federal measure of inflation.


Source: PNC Financial Services Group

A bright side of the cost of the Twelve Days of Christmas is that two items decreased in price and four of the twelve items showed no change from 2010. Gold Rings were down -0.8 percent and calling birds fell -13.3 percent. French hens, milk maids, and dancing lords remained the same.

Skilled labor rose for pipers and drummers. The price for eleven pipers and twelve drummers each had a 3.0 percent increase since last year.

The largest increase was for turtle doves with a 25.0 percent increase due to scarcity and higher cost of feed.

2011 PNC Chrismas Price Index
Item 2011 2010 Percent Change
A Partridge in a Pear Tree Total $184.99 $161.99 14.2%
Two Turtle Doves $125.00 $100.00 25.0%
Three French hens $150.00 $150.00 0.0%
Four Calling Birds $519.06 $599.96 -13.5%
Five Golden Rings $645.00 $649.95 -0.8%
Six Geese-a-Laying $162.00 $150.00 8.0%
Seven Swans-a-Swimming $6,300.00 $5,600.00 12.5%
Eight Maids-a-Milking $58.00 $58.00 0.0%
Nine Ladies Dancing $6,294.03 $6,294.03 0.0%
Ten Lords-a-Leaping $4,766.70 $4,766.70 0.0%
Eleven Pipers Piping $2,427.00 $2,356.20 3.0%
Twelve Drummers Drumming $2,629.90 $2,552.55 3.0%
Total $24,263.18 $23,439.38 3.5%

Shopping online may be more convenient; however, these conveniences will cost you a whopping $39,860, up 16.1 percent from a year ago.  In the case of the “Twelve Days of Christmas”, shopping online will cost you almost $16,000 more than if you bought these same items the traditional way.

For more information, visit the www.pncchristmaspriceindex.com website.

      Source: PNC Financial Services Group                     LINE


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