July 31, 2015

2015 Back-to-School and College Sales Forecast
Back-to-school shopping is the second highest spending event in the U.S. behind the winter holidays. The National Retail Federation's (NRF) back-to-school and college surveys by Prosper Insights and Analytics reveal that most families plan to replenish their children's supplies that are needed. Back-to-School and College spending is expected to reach $68 billion nationwide. While overall spending has decreased this year, spending has grown 42% in the past ten years.

Where are the Millennials Living in Missouri?
The millennials, defined as the population aged 25 to 34, still love cities, but they are moving to nearby suburbs as they gain more wealth and get ready to have children. The PEW Charitable Trusts has published a visualization of the nations counties showing the location of millennials. In Missouri, the highest concentration of millennials are located in Pulaski county with a concentration of 18.3% of the population followed by DeKalb (16.1%), Boone (15.4%), Greene (14.1%) and Jasper (14.1%) .

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