MERIC NEWS LETTER

 

MERIC's Mother's Day Spending Forecast and Fun Facts

Mother and DaughterAccording to the National Retail Federation Prosper Insights and Analytics, this year mothers will be showered with gift cards, brunch and apparel items. Mother's Day spending is expected to reach $19.9 billion dollars nationwide with the average Midwesterner spending $147.71, almost 8% more this year. MERIC has gathered some interesting facts and figures about mothers to celebrate their special day.

Mother's Day Facts and Figures

Mason and Emma
The most popular baby names in Missouri.

1914
The year Congress designated the second Sunday in May to honor mothers.

80,558
Number of women in Missouri between the ages of 15 and 50 that gave birth in 2012.

Mother's Day Greeting CardGreeting Card
Eight in ten Midwesterners plan to purchase a card for Mother's Day.

Second
Mother's Day is the second biggest retail spending holiday in the United States, according the the National Retail Federation.

315
The number of fine jewelry stores in Missouri (NAICS 44831).


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63.1

Percent of Midwesterners, including Missourians, who plan to purchase flowers for Mother's Day this year.

312
The number of florists in Missouri in 2013 (NAICS 45311) where flowers may be purchased. Flowers may also be purchased at grocery stores, supermarkets, and nursery and garden centers.

Midwest Mother's Day Spending Plans
A special outing or dinner ($29.93) is the most expensive way Midwesterner's plan to honor their mothers on Mother's Day. Jewelry, flowers, and gift certificates are also popular spending options.

$19.9 Billion
The number of dollars Americans 18 years and older plan to spend on Mother's Day this year.

$147.74
The amount each Midwesterner, including Missourians, plan to spend on Mother's Day this year.

Mother's Day Midwestern Spending Plans

Sources:
U.S. Census Bureau
National Retail Federation
Prosper Insights and Analytics

Social Security Administration


 

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