MERIC NEWS LETTER

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Consumers in the Midwest plan to spend an average of $62.31 this year on Halloween costumes, decorations, candy, and greeting cards, according to the National Retail Federation. Total Halloween spending for 2010 is estimated to reach $5.8 billion, an increase of 22 percent from 2009. Since Halloween falls on a Sunday, most people are planning to spend the weekend celebrating the holiday.

2,339,684
Estimated number of potential households in Missouri for trick or treaters
.

1,181,601

Estimated number of all potential trick or treaters in Missouri (children under the age of 14).


422,061

Estimated number of potential 15-19 year olds in Missouri getting too old to trick or treat.

9 billionCandy Corn
Pieces of candy corn that will be produced this year. That equates to nearly enough to circle the moon 21 times if laid end-to-end.

90 Percent

Number of parents that said they sneak goodies from their kids' trick-or-treat bags.

$20.67
Amount Midwest consumer plans to spend on candy for Halloween.

2010 Halloween Spending Plans

Handout Candy
Number one way Midwest consumers, including Missourians, plan to celebrate Halloween. Other popular ways to celebrate include decorating the home or yard, carving a pumpkin, and dressing in costumes.

Sort
Number one thing children do to their candy after trick-or-treating, according to a survey by candyusa.com.


Chocolate
Number one treat children prefer
.

2010 Midwest Halloween Plans

Halloween Pumpkin 800
The number of seeds that are found in some giant pumpkins. Large award winning pumpkins can weigh over 1,500 pounds and consume 3,000 to 4,000 gallons of water over a four-and-a-half month growing season.

$2.25
Average price of one large pumpkin at the Central Missouri Produce Auction in Fortuna, MO in late August 2010. Accoding to the Produce Auction in Fortuna, Missouri, the earlier wet weather left Central Missouri pumpkins smaller and more scarce than in years past.


43,200 Acres
Total acres of pumpkins planted and harvested in 2007. Top pumpkin production states are Illinois, California, Ohio, New York and Pennsylvania.

2007 Pumpkin Acreage
State Number of Farms Acreage
Ilinois 502 13,679
Pennsylvania 1,690 7,717
New York 1,416 6,650
California 359 5,106
Ohio 1,091 5,092
Missouri 240 1,430


Sources:

US Census Bureau 2006 American Community Survey
National Retail Federation
Agricultural Marketing Resource Center's Association
(www.worldamazingrecords.com/2008/10/worlds-biggest-and-heaviest-pumpkin.html)
(http://www.candyusa.com/Candy/FunFactsDetail.cfm?ItemNumber=966)
http://www.candyusa.com/


 

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