MERIC NEWS LETTER

Easter Holiday Consumer Spending Forecast

Easter Egg HuntingWelcoming the coming of spring and the Easter bunny with open arms, consumers are ready for chocolate bunnies, marshmallow chicks, and jellybeans. According to National Retail Federation's Easter Spending Survey conducted by Prosper Insights & Analytics, the average American celebrating the holiday will spend an average of $137.46 on apparel, food, candy, gifts and more, slightly less than the $124.90 that Midwest consumers, including Missouri, plan to spend this year. Total spending is expected to reach $15.9Eater Basket billion for the nation.

Almost 9 out of 10 consumers in the midwest plan to celebrate Easter, while only 8 in 10 in the nation plan to celebrate the Easter holiday. Over 80 percent of Midwestern consumers plan to spend the same or more money on their Easter celebration this year.

Midwest consumers plan to spend the majority of their Easter budget on food ($41.40). Consumers will also spend on other items such as clothing ($19.77), gifts ($19.51), candy ($19.01), decorations ($7.92), flowers ($6.72), other ($5.54) and greeting cards ($5.04).

Easter 2014 Graph of Midwest Spending per Person

Sources: 
National Retail Federation
Prosper Insights and Analytics

 


 
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