MERIC NEWS LETTER<

MERIC's
Holiday Fun
Facts

Here are some of MERIC's fun facts covering all of your holiday favorites: shopping, decorating, snowfall chances, tree selection and more. Have yourself a happy holiday season! 

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Shopping

Christmas Shopping$465.6 billion
The expected holiday sales for the 2011.


4.6%
The portion of consumers in the Midwest who planned to start Christmas Shopping two weeks before Christmas.

Busiest Shopping Days
The Saturday and Sunday before Christmas.

90%
The percentage of malls with extended holiday hours. On average, hours begin the day after Thanksgiving.

30
The number of shopping days in the 2011 holiday season.

59.8%
The percentage of shoppers planning to purchase gift cards for the 2011 holiday season.


Christmas Tree Facts

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Pine and Fir
The best selling types of Christmas tree including: Scotch pine, Douglas fir, Noble fir, Fraser fir, Virginia pine, Balsam fir and White pine.

50
The number of states that grow Christmas trees, including Hawaii and Alaska.

Environmentally friendly
Farm-raised Christmas trees remove dust and pollen from the air and are often recycled as wildlife cover in ponds.

1 to 2 Gallons
The amount of water a live cut Christmas tree will consume per day.

7 to 10
The average number of years it takes for a Christmas tree to mature.

Warren County
The number one county in Missouri for Christmas tree production with 4,978 trees and 102 acres in production. Boone County is second with 2,140 trees and 57 acres in production.

$250 Million
Estimated value of Christmas trees sold in 2009.

134
The number of Christmas tree farms in Missouri.


1,596
The number of acres in Christmas tree production in Missouri.

276,000
The number of trees available to be harvested on tree farms in Missouri in 2010.

Black Friday LogoBlack Friday Weekend
"Black Friday" is the Friday following Thanksgiving Day, which is the beginning of the traditional holiday shopping season. Black Friday weekend encompasses the days of Thanksgiving through Sunday.

25.0
The percent of Black Friday shoppers who were out shopping by 12 A.M. on Black Friday, 2011, taking advantage of early sales.

226 Million
The number of shoppers out during Black Friday weekend in 2011.

$52.4 Billion
The estimated amount spent nationally on Black Friday in 2011.

$398.62
The average amount spent by consumers on Black Friday in 2011.

Clothing/Accessories
The number one item purchased on Black Friday. Over 51% of Black Friday shoppers purchased clothing or accessories.

Cyber Monday Facts
"Cyber Monday" is the first Monday after Black Friday designated for the start of the online shopping season.
Cyber Monday Santa

2011
Cyber Monday was the busiest online shopping day in history with sales topping $1.25 billion.

2nd
The number of times Cyber Monday sales topped $1 billion in spending.


79.4%
The percentage of businesses that made special offers online during Cyber Monday.

122.9 Million
The number of people who planned to shop online on Cyber Monday 2011.

White Christmas

Snowflake 22
The number of Christmas mornings that have been white or have had an inch or more of snow on the ground in the past 116 years in St. Louis.

5 to 40
The percent chance of having a white Christmas in Missouri this year depending on the area of the state. Northern Missouri has a higher likelihood of snow than southern Missouri.

2005
The year of the last white Christmas in St. Louis when one inch of snow was observed Christmas morning.

Santa's Helpers
Santa5 Days
The time it takes the average mall to decorate for the holiday season.

Jingle Bells
The most frequently played holiday song in shopping malls last year.

$20,000
The average amount a mall spends on Christmas decorations.

November 20th
The day Santa arrives this year at most malls to listen to children's wishes and to give out candy canes, coloring books and lollipops.

US Postal Service

Christmas Letter16.5 Billion
Pieces of mail the U.S. Postal Service expected to deliver between Thanksgiving and Christmas 2011.

3.3 Billion
The number of holiday stamps the U.S. Postal Service has available this year.

December 20th
The busiest mailing day of the holiday season.

589 million
The number of letters, cards and packages processed on an average day during the holidays.

236
The number of years the U.S. Postal Service has been delivering holiday packages and cards.

Sources:
National Retail Federation
http://www.crh.noaa.gov/lsx/?n=whitechristmas
http://www.bls.gov
http://www.census.gov/mrts/www/mrts.html
http://www.urbanext.uiuc.edu/trees/treefacts.html
http://www.icsc.org/
http://www.agcensus.usda.gov
http://www.ers.usda.gov
http://www.agcensus.usda.gov/Publications/2007/Full_Report

http://about.usps.com/news/electronic-press-kits/holidaynews/2011/html/holiday_shipping_facts.htm
http://missourichristmastrees.org/xmastrees.html

National Climatic Data Center Research Customer Service Group

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