MERIC NEWS LETTER


H
olly Jolly Holiday
F
un Facts

Enjoy MERIC’s fun facts covering all of your holiday favorites: shopping, decorating, snowfall chances, tree selection and more. Have yourself a holly jolly holiday season!

Shopping

Christmas Shopping$447.1 billion
The expected holiday sales for the 2010.


1/3
The portion of consumers that buy items the last week before Christmas.

Busiest Shopping Days
The Saturday and Sunday before Christmas.

90%
The percentage of malls with extended holiday hours. On average they begin November 23, the day after Thanksgiving.

29
The number of shopping days in the 2010 holiday season.

$24.78 Billion
The expected total spending on gift cards for 2010
.

Christmas Tree Facts

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Pine and Fir
The best selling types of Christmas tree including: Scotch pine, Douglas fir, Noble fir, Fraser fir, Virginia pine, Balsam fir and White pine.

50
The number of states that grow Christmas trees, including Hawaii and Alaska.


7 to 10
The average number of years it takes for a Christmas tree to mature.

Warren County
The number one county in Missouri for Christmas tree production with 4,978 trees and 102 acres in production. Boone County is second with 2,140 trees and 57 acres in production.

$250 Million
Estimated value of Christmas trees sold in 2009.

134
The number of christmas tree farms in Missouri.


1,596
The number of acres in christmas tree production in Missouri.

276,000
The number of trees available to be harvested on tree farms in Missouri in 2010.

Environmentally friendly
Farm-raised Christmas trees remove dust and pollen from the air and are often recycled.

One Quart
The amount of water a live cut christmas tree will consume per day.

Black Friday LogoBlack Friday Weekend
"Black Friday" is the Friday following Thanksgiving Day, which is the beginning of the traditional holiday shopping season.


24.0
The percent of Black Friday shoppers who were out shopping by 4 A.M. on Black Friday 2010.

$45 Billion

The estimated amount spent nationally on Black Friday in 2010.

$365.34
The average amount spent by consumers on Black Friday in 2010.

Clothing/Accessories
The number one item purchased on Black Friday. Over 55% of Black Friday shoppers purchased clothing or accessories.

Cyber Monday Facts
"Cyber Monday" is the first Monday after Black Friday designated for the start of the online shopping season.
Cyber Monday Santa

2010
Cyber Monday was the busiest online shopping day in history with sales topping $1 Billion.

72%
The percentage of people indicating that online research would influence holiday purchases in 2010.


90.1 Million
The number of people that planned to shop online on Cyber Monday 2010.

White Christmas

Snowflake22
The number of Christmas mornings that have been white or had an inch or more of snow on the ground in the past 114 years in St. Louis.

5 to 40
The percent chance of having a white Christmas in Missouri this year.

2005
The year of the last white Christmas in St. Louis when one inch of snow was observed Christmas morning.

Santa's Helpers

Santa5 Days
The time it takes the average mall to decorate for the holiday season.

Jingle Bells
The most frequently played holiday song in shopping malls last year.

$20,000
The average amount the mall spends on Christmas decorations.

November 20th
The day Santa arrives this year at most malls listen to children's lists and to give out candy canes, coloring books and lollipops.

US Postal Service

Christmas Letter15.8 Billion
Pieces of mail the U.S. Postal Service expected to deliver between Thanskgiving and Christmas 2010.

December 20th
The busiest mailing day of the holiday season.

661 million
The number of letters, cards and packages processed on an average day during the holidays.

235
The number of years the U.S. Postal Service has been delivering Holiday packages and cards.

Sources:
National Retail Federation
http://www.crh.noaa.gov/lsx/?n=whitechristmas
http://www.bls.gov
http://www.census.gov/mrts/www/mrts.html
http://www.urbanext.uiuc.edu/trees/treefacts.html
http://www.icsc.org/
http://www.agcensus.usda.gov
http://www.ers.usda.gov
http://www.agcensus.usda.gov/Publications/2007/Full_Report

http://www.usps.com/communications/newsroom/2010/holiday/hpr.htm
National Climatic Data Center Research Customer Service Group
http://www.aolnews.com/2010/12/20/widespread-white-christmas-expected-across-us/?icid=maing%7Cmain5%7Cdl1%7Csec1_lnk5%7C32408

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