Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Top Industries of Employment
| Area |
Employment** Total |
Hourly Wage | Annual | ||||
|---|---|---|---|---|---|---|---|
| Mean | Entry | Experienced | Mean | Entry | Experienced | ||
| Missouri | 4,180 | 36.32 | 19.73 | 44.61 | 75,540 | 41,040 | 92,790 |
| Joplin MSA | 40 | 31.67 | 17.92 | 38.55 | 65,880 | 37,280 | 80,170 |
| Columbia MSA | 120 | 32.91 | 22.02 | 38.35 | 68,450 | 45,800 | 79,770 |
| St Joseph MSA | 50 | 36.10 | 18.20 | 45.05 | 75,080 | 37,850 | 93,700 |
| Springfield MSA | 210 | 32.56 | 15.64 | 41.02 | 67,730 | 32,520 | 85,330 |
| St Louis MSA | 2,580 | 37.59 | 19.80 | 46.48 | 78,180 | 41,190 | 96,680 |
| Kansas City* | 880 | 34.05 | 20.14 | 41.00 | 70,822 | 41,886 | 85,289 |
| Central Region* | 230 | 38.27 | 20.41 | 47.20 | 79,600 | 42,443 | 98,179 |
| Northeast Region* | 60 | 32.24 | 22.16 | 37.28 | 67,058 | 46,095 | 77,540 |
| Northwest Region* | 90 | 35.42 | 20.50 | 42.88 | 73,681 | 42,649 | 89,197 |
| Ozark Region* | 260 | 32.34 | 15.84 | 40.59 | 67,275 | 32,953 | 84,435 |
| South Central Region* | 40 | 36.08 | 20.63 | 43.80 | 75,046 | 42,919 | 91,110 |
| Southeast Region* | 60 | 35.30 | 20.31 | 42.79 | 73,419 | 42,236 | 89,010 |
| Southwest Region* | 60 | 33.11 | 18.94 | 40.19 | 68,872 | 39,405 | 83,605 |
| St. Charles* | 120 | 37.36 | 18.40 | 46.84 | 77,702 | 38,262 | 97,422 |
| St. Louis City* | 800 | 37.32 | 19.97 | 46.00 | 77,623 | 41,528 | 95,671 |
| St. Louis County* | 1,460 | 38.05 | 20.26 | 46.95 | 79,153 | 42,132 | 97,663 |
| West Central Region* | 50 | 26.93 | 15.53 | 32.62 | 56,007 | 32,310 | 67,855 |
| Jefferson/Franklin Consortium* | 40 | 40.57 | 22.80 | 49.45 | 84,376 | 47,418 | 102,854 |
| Area | Employment ** | Change 2000-2010 |
Annual Avg Openings |
Long-term Outlook |
||
|---|---|---|---|---|---|---|
| 2000 Estimated | 2010 Projected | Number | Percent | |||
| Missouri | 4,370 | 5,280 | 910 | 20.82 | 155 | Outstanding |
| Kansas City MSA | 1,910 | 2,320 | 410 | 21.47 | 68 | Outstanding |
| St Louis MSA | 2,630 | 3,030 | 400 | 15.21 | 78 | Outstanding |
| Central Region* | 210 | 250 | 40 | 19.05 | 8 | Good |
| Northeast Region* | 30 | 30 | .00 | Caution | ||
| Northwest Region* | 70 | 80 | 10 | 14.29 | 1 | Good |
| Ozark Region* | 160 | 200 | 40 | 25.00 | 6 | Good |
| South Central Region* | 40 | 40 | .00 | 1 | Caution | |
| Southeast Region* | 60 | 70 | 10 | 16.67 | 2 | Caution |
| Southwest Region* | 80 | 90 | 10 | 12.50 | 2 | Good |
| West Central Region* | 50 | 60 | 10 | 20.00 | 1 | Caution |
* - Workforce Investment Areas
** - Why are the employment levels different for the same occupation?
This profession generally requires Work experience, plus bachelor's or higher degree
in one of the following
Consumer Merchandising/Retailing Management (NEW)
Apparel and Textile Marketing Management (NEW)
Marketing/Marketing Management, General
Marketing Research
International Marketing
Marketing, Other