Marketing Managers


Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


Top Industries of Employment

  1. Computer And Data Processing Services
  2. Beverages
  3. Advertising
  4. Engineering & Architectural Services
  5. Insurance Agents, Brokers, & Service

2002 - 2003 Wages
by MSA and Workforce Investment Areas

Area Employment**
Total
Hourly Wage Annual
Mean Entry Experienced Mean Entry Experienced
Missouri 4,180 36.32 19.73 44.61 75,540 41,040 92,790
Joplin MSA 40 31.67 17.92 38.55 65,880 37,280 80,170
Columbia MSA 120 32.91 22.02 38.35 68,450 45,800 79,770
St Joseph MSA 50 36.10 18.20 45.05 75,080 37,850 93,700
Springfield MSA 210 32.56 15.64 41.02 67,730 32,520 85,330
St Louis MSA 2,580 37.59 19.80 46.48 78,180 41,190 96,680
Kansas City* 880 34.05 20.14 41.00 70,822 41,886 85,289
Central Region* 230 38.27 20.41 47.20 79,600 42,443 98,179
Northeast Region* 60 32.24 22.16 37.28 67,058 46,095 77,540
Northwest Region* 90 35.42 20.50 42.88 73,681 42,649 89,197
Ozark Region* 260 32.34 15.84 40.59 67,275 32,953 84,435
South Central Region* 40 36.08 20.63 43.80 75,046 42,919 91,110
Southeast Region* 60 35.30 20.31 42.79 73,419 42,236 89,010
Southwest Region* 60 33.11 18.94 40.19 68,872 39,405 83,605
St. Charles* 120 37.36 18.40 46.84 77,702 38,262 97,422
St. Louis City* 800 37.32 19.97 46.00 77,623 41,528 95,671
St. Louis County* 1,460 38.05 20.26 46.95 79,153 42,132 97,663
West Central Region* 50 26.93 15.53 32.62 56,007 32,310 67,855
Jefferson/Franklin Consortium* 40 40.57 22.80 49.45 84,376 47,418 102,854

Long-term Employment Projections

Area Employment ** Change 2000-2010 Annual
Avg Openings
Long-term
Outlook
2000 Estimated 2010 Projected Number Percent
Missouri 4,370 5,280 910 20.82 155 Outstanding
Kansas City MSA 1,910 2,320 410 21.47 68 Outstanding
St Louis MSA 2,630 3,030 400 15.21 78 Outstanding
Central Region* 210 250 40 19.05 8 Good
Northeast Region* 30 30 .00 Caution
Northwest Region* 70 80 10 14.29 1 Good
Ozark Region* 160 200 40 25.00 6 Good
South Central Region* 40 40 .00 1 Caution
Southeast Region* 60 70 10 16.67 2 Caution
Southwest Region* 80 90 10 12.50 2 Good
West Central Region* 50 60 10 20.00 1 Caution

* - Workforce Investment Areas
** - Why are the employment levels different for the same occupation?



This profession generally requires Work experience, plus bachelor's or higher degree in one of the following
Consumer Merchandising/Retailing Management (NEW)
Apparel and Textile Marketing Management (NEW)
Marketing/Marketing Management, General
Marketing Research
International Marketing
Marketing, Other