Marketing Research. An instructional program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preference analysis, geographic analysis, and applications to specific products and markets.
| Occupation | Employment Average | Wage | |||||
|---|---|---|---|---|---|---|---|
| 2000 Estimated | 2010 Projected |
Annual Avg Openings |
Long-term Outlook |
Mean | Entry | Experienced | |
| Marketing Managers | 4,370 | 5,280 | 155 | Outstanding | $36.32 | $19.73 | $44.61 |
| Market Research Analysts | 1,890 | 2,200 | 73 | Great | $23.42 | $11.47 | $29.39 |
| Survey Researchers | 260 | 320 | 11 | Caution | $13.73 | $7.77 | $16.71 |
| Business Teachers, Postsecondary | 2,060 | 2,520 | 101 | Great | no record | ||
Lindenwood College
209 S Kingshighway St
Saint Charles, MO. 63301-1695
Phone: (636) 949-4933
* Data Provided by Missouri Occupational Information Coordinating Committee (MOICC)