(NEW) A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.
| Occupation | Employment Average | Wage | |||||
|---|---|---|---|---|---|---|---|
| 2000 Estimated | 2010 Projected |
Annual Avg Openings |
Long-term Outlook |
Mean | Entry | Experienced | |
| Marketing Managers | 4,370 | 5,280 | 155 | Outstanding | $36.32 | $19.73 | $44.61 |
| Sales Managers | 7,290 | 9,110 | 287 | Outstanding | $37.95 | $19.85 | $46.99 |
| Farm and Home Management Advisors | suppressed | no record | |||||
| First-Line Supervisors/Managers of Retail Sales Workers | 47,220 | 51,650 | 1,125 | Outstanding | $15.30 | $8.83 | $18.54 |