(NEW) A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
| Occupation | Employment Average | Wage | |||||
|---|---|---|---|---|---|---|---|
| 2000 Estimated | 2010 Projected |
Annual Avg Openings |
Long-term Outlook |
Mean | Entry | Experienced | |
| Advertising and Promotions Managers | 2,160 | 2,670 | 82 | Great | $28.85 | $15.90 | $35.33 |
| Public Relations Managers | 1,580 | 2,040 | 71 | Great | $29.79 | $16.69 | $36.35 |
| Communications Teachers, Postsecondary | 510 | 630 | 25 | Good | no record | ||
| Public Relations Specialists | 2,640 | 3,400 | 121 | Great | $19.23 | $11.13 | $23.28 |